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Service · Advertising & Brand
Google, Meta and LinkedIn from one team: strategy, creative and continuous optimisation. The advertising is recognised as your brand — and the result is measured in revenue, not impressions.
Creative work that is recognised as your brand.
What we do
We choose channels based on where your customers actually are — not on what happens to be fashionable right now.
Google Ads covers Search, Performance Max, Shopping and YouTube. We build a clear campaign structure, keep the keywords disciplined and prune wasteful search terms continuously.
On Meta we handle prospecting and remarketing, test audiences and cycle creative through systematic A/B testing.
On LinkedIn we target B2B advertising by industry, job title and company list. We produce content that holds up across a long sales cycle.
We turn your advertising into an unbroken path: the ad, the landing page and the follow-up lead a visitor naturally to an enquiry or a purchase — and you see where the revenue comes from.
Concepts, photography, video and ad copy are designed by our own team. We build an asset library so your campaigns keep running without bottlenecks.
We sharpen your visual identity, your key messages and the promise that sets you apart. A brand is not just a logo: it is the reason you get chosen over a competitor.
You find the right channel by scouting, not guessing — which is why channel choice is based on data.
How the work runs
Stage 01
We go through your current advertising, the state of your brand and the competitive field. We identify what works and what is quietly eating budget.
Stage 02
We define the audiences, the promise and the creative idea. We agree the channel split, the budget and what the campaign is expected to deliver.
Stage 03
We take the assets into production and build the campaigns and the measurement. Before launch we verify that conversions are recorded correctly.
Stage 04
We test creative and audiences weekly, move budget to what performs best and report in revenue.
The bearing is checked regularly — which is why the advertising improves month after month.
Weekly
We test creative and audiences, prune wasteful search terms and move budget to what performs best.
Monthly
You get a report in money: what the advertising cost, what it returned and what we do next.
Quarterly
We check the bearing: concepts, channel split and budget are updated according to what the data shows.
Who it suits
The metrics we follow
We report both the channels' own numbers and your business metrics — without letting two channels count the same sale twice.
4.9 / 5
Our customer rating on Google
+120
Partnerships across a range of industries
100%
Accounts, data and campaign history always stay with you
2021
Founded in Turku, Finland — 100% Finnish-owned
Good advertising does not mean a bigger budget — it means a more accurate bearing. Here is how that shows up in our clients' numbers.
−50% spend
Ad budgets were optimised to half and marketing processes automated to the equivalent of two person-years of work.
Kiinteistölakimies Group · Advertising & automation
5× enquiries
Enquiries grew almost fivefold: from 109 to nearly 500 in a year.
Aitatalo · Advertising
Frequently asked
Which channels do you advertise in?
Google (Search, Performance Max and YouTube), Meta — Facebook and Instagram — LinkedIn, and Microsoft Advertising where it makes sense. In August 2026 ChatGPT Ads joined the list, expanding to 31 European markets: there we first confirm availability in your market and whether your buyers are actually in the channel — ads are shown only to ChatGPT users on the Free and Go plans. The choice follows where your buyers are and which channel can carry a measurable result, not what happens to be the talking point this month. Most engagements start with one or two channels and expand once the first one delivers.
What does ChatGPT Ads mean for an advertiser?
ChatGPT Ads is OpenAI’s advertising solution, where an ad is shown below a ChatGPT answer, clearly labelled and separate from the answer itself. After a US pilot that began in February 2026 it expanded to 31 European markets in August. Ads are shown only to users on the Free and Go plans, while Plus, Pro and Enterprise stay ad-free. Targeting is based on the context of the conversation, geo-targeting and custom audiences; users’ conversations are not passed to advertisers and a user can turn personalisation off. Measurement runs through the OpenAI Pixel, a Conversions API and third-party measurement, and pricing is based on CPM and CPC bidding plus conversion optimisation. According to OpenAI, advertising does not influence the answers ChatGPT gives.
How large a media budget is needed?
It depends on the channel and the goal. In the mapping session we will tell you straight whether the budget is enough to produce results — and if it is not, we will suggest a lighter start rather than spreading it thin.
Is the media budget included in the price?
No. Our fee covers the work, and you pay the media budget directly to the channels from your own accounts. You see exactly how much money goes into advertising.
Who owns the ad accounts?
You do. We build the work in your own accounts, so the campaign history and the learning data stay with you after the engagement ends.
Do you produce the creative work yourselves?
Yes — concepts, photography, video and copy are made by our own team. We also use AI-assisted production where it speeds the work up without costing quality.
Can you continue from a previous partner's work?
Yes. We review the existing structure, keep what works and fix what leaks — we do not start from zero without a reason.
What does brand mean in the context of advertising?
In practice it means your ads are recognised as yours without anyone having to look at the logo: the same visual line, the same tone of voice and the same promise from one channel to the next. We build a commercial concept that works both in short-term sales advertising and in longer-term awareness building. Brand is not the opposite of selling here — it is the reason the second exposure works better than the first.
How do you make sure advertising is not just buying sales you would have had anyway?
Alongside the channels' own numbers we look at the whole business picture: the ratio of new to returning customers, the volume of brand searches, and how sales move when budget goes up or down. We never count the same sale in two channels. Where useful we run controlled budget tests that make the true incremental effect of advertising visible.
How quickly does advertising start to deliver?
The first signals usually show within 2–4 weeks: click costs, conversion rate — the share of visitors who make contact — and search terms tell you whether the targeting landed. A stable direction typically forms during the first quarter, because before that there is not enough data for reliable decisions. In long-cycle B2B, results are judged on lead quality rather than lead volume alone.
Shall we make your advertising recognisable and profitable?
