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Base Camp · 1,200 m
Base Camp is a coached programme that gets your company's core visibility in order: the technical foundation, search engines, AI answers and measurement. We make the critical fixes for you and walk through every one of them with you — all in your own accounts, the know-how left with your team. The programme runs for 30 days.
Foundation first. Then speed.
Many companies buy advertising without a foundation, which means every sale has to be paid for again. At Base Camp you build visibility you own — and learn how to keep it. We do not leave you alone with a report: every fix is walked through so your team understands why it was made.
More and more buyers ask ChatGPT and Perplexity for recommendations directly. At camp your content, structured data and core company facts are put into a form where AI services can find them and use them in their answers. A place in an AI answer cannot be bought — but you can make sure your company's information is findable and correct.
Search engine optimisation brings buying visitors every month without paying for every click. Organic visibility is an asset that compounds.
Indexing, site structure, metadata and speed are put right. A fast, healthy site is a precondition for both Google and AI search.
The content plan is built around real searches and the questions buyers actually ask. The same content serves Google, AI answers and your sales team.
GA4 and conversion tracking are checked and fixed. From then on you know where enquiries come from — and you stop making decisions on a broken instrument.
Once visibility and measurement are in order, every euro of ad spend returns more. That is why Base Camp is the best first step even before advertising.
We make the critical fixes for you, but we do not leave you guessing why. We go through the findings and the fixes together and leave behind a plan and a model piece of content your team can carry on from.
ChatGPT Ads expanded to 31 European markets in August 2026. A new channel is still not automatically your channel: we confirm availability in your market, assess whether your buying journey involves the kind of comparison worth reaching beside an answer, and get the measurement ready. You get a straight verdict — including when that verdict is no.
Stage 01
The starting point, the technical condition and the biggest opportunities. The mapping session is free.
Stage 02 · You are here
The foundation in order: technical obstacles removed, the site made fast, structured data and measurement in place.
Stage 03
Content and authority grow your visibility in both Google and AI answers.
Stage 04
The visibility you have earned is held — and extended to where it returns the most.
What is Base Camp and who is it for?
Base Camp is a coached 30-day programme that puts the foundation of your visibility in order: the technical base, search visibility, structured data and measurement. It is meant for a company that already has a website and needs to grow through search engines and AI answers, but has no certainty about the state of that foundation. You get in through the €595 Base Camp Start, and it creates no ongoing commitment.
How quickly do results appear?
The first improvements often show within a few weeks of the technical fixes. Meaningful organic growth and AI visibility typically build over 3–6 months — and keep growing from there. Do bear in mind that the SEO and AI landscape changes fast, which is why search work should be continuous rather than a one-off.
What do you need from us?
Access to your website and analytics accounts, plus one person we can ask about the business. We handle the rest.
How is pricing built?
The lightest way to start is the Base Camp Start: list price €1,200, and €595 + VAT for new clients. Ongoing Growth Route work runs on a monthly model sized to your site and your goals — and if you continue within 30 days, the price of the Start is credited against your first invoice.
Who owns the accounts and the data?
You do. We always work in your own accounts, so all history, data and campaigns stay with you after the engagement too.
Do you also produce the content and the creative work?
Yes. Content, technical implementation and structured data are all made by our own team, so you do not have to coordinate several partners.
Will we learn to do this ourselves?
Yes — that is the point. Base Camp is a coached programme: we go through every fix with you and leave behind the plan, the keyword map and a model piece of content your team can continue from independently. If you want, we carry on together — but you are not left dependent on us.
What does the €595 Start include — and what does it not?
The Start includes a technical and search visibility audit, an AI visibility test, structured data installed, the most critical fixes, a measurement check, an assessment of the ChatGPT Ads opportunity, plus a coaching session and a one-page growth plan. It does not include ongoing content production, a large website rebuild, media budget or monthly optimisation — those belong to continuous work. The price is fixed and the timeline is 30 days.
What happens after the Start?
You get the growth plan and can carry on yourself, choose ongoing Growth Route work, or leave it there. If you continue within 30 days, the price of the Start is credited against your first invoice. We never move anyone into recurring billing automatically: continuing is always a separate decision.
Is Base Camp the same thing as search engine optimisation?
Not quite. SEO is continuous work in which visibility is grown month after month through content and technical improvements. Base Camp is its opening phase: it tells you what condition the foundation is in, removes the most critical obstacles and gives you a plan. Without a sound foundation, continuous optimisation costs more and delivers more slowly.
Reserve your place on the September camp — or start with a free mapping session.
